Keywords for that international success in the Netherlands: good (flight) connections, commercial spirit, language skills as well as ‘Amsterdam stands for fun’. “Here, the cleaning industry’s infrastructure is extremely well organised. Training courses, trade associations and trade unions, research and media are of a high standard. In brief: if you want to know something about the industry in the Netherlands, there are ample sources readily available. Secondly, in the Netherlands things are cleaned very well. We are a leading country. Thirdly, the Netherlands is a distributing country. Most of the suppliers of cleaning agents and equipment come from North America, Asia, Germany, Great Britain and Italy. If you look at the world as a manufacturer, we hold a neutral position. So you don't need to exhibit your wares and machinery in the very heartland here.” Merging (and demerging) with ISSA.
As Dutch people it generally helps that we speak English and sometimes even some French and German, and we have excellent infrastructure at our disposal with Schiphol and the train connections. “Manufacturers who have a choice and a limited budget due to the crisis, will spend their money where the most visitors can be attracted. And that is with us, in Amsterdam.”
In the late 1990s, the name was extended to ISSA/Interclean, because RAI Amsterdam started collaborating with ISSA on trade fairs in the United States and Central America. That is a global clustering of 6,100 manufacturers, suppliers and users of professional cleaning products. At the end of 2017, both parties went their separate ways because of “differing opinions”. As a result, it simply became Interclean again.